Zentral—Living is a Real Estate company based in Querétaro, México. It resulted from the idea of combining a cosmopolitan and contemporary lifestyle with the amenities of the easy-going and local tendencies of the new generations.
We created a Monogram as an Icon that expresses the high quality of the developments of the brand and that communicates a cosmopolitan and young lifestyle. Inspired by Piet Mondrian's geometric figures, we created a set of patterns through a grid, that combines sober colors with a brilliant red that projects an abstract and futuristic cosmopolitan universe.
The main goal of the company is to increase wellness and the quality of life of people. It is a brand aimed at concealing beauty and aesthetics in living environments with the prestige and experience of a Real Estate developer that works with the best companies. The slogan: “Founding the Future”, communicates in a simple expression the most important values of the brand. It transforms its audience into the founders of a family, a project, a house or a business. Zentral—Living triggers the desire for the important things in life.